Consultants for the masterplan of its 24-million-square-foot-GFA Dubai South plot
Azizi Developments, a leading private developer in the UAE, has signed with KEO International
Consultants for the masterplan consultancy of its recently acquired, highly coveted 15-million-
square-foot plot of land, with 24 million square feet of GFA, in the rapidly growing Dubai South.
Azizi is set to become the master developer, in charge of constructing the buildings, roads and all
infrastructure of the large-sized, approximately 20-billion-dirham mixed-use development that will
feature luxury villas, residences, commercial and entertainment space, and more in Dubai South’s
The signing ceremony took place on Wednesday, the 4th of January 2023 in Azizi Developments’
Chairman’s Office in the Conrad Hotel, Sheikh Zayed Road, and was attended by the Founder and
Chairman of Azizi Developments, Mr Mirwais Azizi, and the COO of KEO International, Mr Gregory
Karpinski. Also in attendance was the CEO of Azizi Developments, Mr Farhad Azizi, the Managing
Director Infrastructure of KEO International Consultants, Mr Sameer Daoud, and other key senior
management figures from both parties, the media, and a crowd of excited onlookers.
Azizi’s vision for the project is for it to become an innovative landmark destination – one of the
UAE’s most unique and distinguished attractions – visited by over 100,000 people from outside of
the community on a daily basis, with the brief given to KEO detailing a one-of-its-kind, 2-kilometre-
long air-conditioned, glass-covered, pedestrian-friendly boulevard that is to comprise shopping
areas, commercial space, restaurants featuring a wide variety of the world’s cuisines, movie
theatres, nightlife options, kids’ play areas, ample underground carparking, and much more. Many
of the community’s residences and three- to five-star hotels will have direct access not only to the
boulevard, but also to its large swimmable crystal lagoon with 3 kilometres of beach-like shores and
distinctive water features, and its vast parks with abundant greenery. Moreover, with the project
being an entire well-thought-through city, it will also feature schools, its own hospital, cycling and
jogging tracks, and all that residents and visitors could wish for to cover their convenience, leisure,
health, and well-being needs. Moreover, the boulevard and community as a whole will be
extravagantly decorated in theme for each season, holiday and festivity of the year, further adding
to its popularity as one of the most interesting attractions to visit in the UAE.
KEO International Consultants is a creative enterprise, where innovation is a way of life. The
consultant agency is uniquely resourced with end-to-end services to take clients from inspiration –
through conceptualization – to realization of planning, design, or project delivery in the built and
natural environments. For over 57 years, KEO has led with vision, contributing to many of the
world’s most ambitious projects, iconic places, remarkable experiences, and prosperous
Mr Mirwais Azizi commented: “We are delighted to have KEO International Consultants on board for
the masterplan consultancy of our next flagship project in the highly growth-inclined Dubai South.
We now embark on this new, exciting master development journey, which is an integral part of the
next era of our growth trajectory and that of Dubai, with the renowned KEO consultants by our side.
Following a very comprehensive and stringent masterplan consultant selection process, KEO has
emerged as the absolute, undeniable best fit, with their outstanding attention to detail and
remarkable track record in successfully consulting on some of the most prominent and prestigious
communities in the UAE and beyond.”
“We thank His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime
Minister of the UAE and Ruler of Dubai, and all of the UAE’s leadership from the depths of our
hearts for continuously inspiring us to work towards enriching the lives of hundreds of thousands of
happy families who have the honour of calling Dubai their home. This sizable land represents an
exceptional opportunity to contribute to the satiation of the exponentially increasing demand for
world-class properties in the UAE. The emirate continues to solidify its renowned standing as the
world’s hub for business, tourism, and innovation, underlined by the increasing number of investors
and end-users choosing to secure themselves homes here. We will share more information on our
plans for this soon-to-be landmark community in due course”, he continued.
Mr Sameer Daoud added: “As we move into 2023 and with KEO’s long outstanding presence in the
market and impressive track record in supporting major developments in the region, we are very
excited to partner with the leading private developer in the market, Azizi Developments, and are
confident that together, we will make a real difference in our value proposition and support the
market needs with high quality projects. This major step paves the way for more exciting
opportunities and a promising collaboration between KEO and Azizi.”
The newly acquired land, which is part of Dubai South’s prestigious Golf District, is strategically
positioned in the emirate’s growth corridor, with Dubai speedily expanding towards the south.
Situated alongside Emirates Road (E611), built to link the emirates together while also providing
convenient access points to Dubai’s other major highways and various points of interest, the plot of
land is among the best connected in the southern part of the emirate.
With just a five-minute drive to the Al Maktoum International Airport, also known as Dubai World
Central DWC, and few minutes away from the VIP Terminal, but without any air traffic above it, the
land is outstandingly well positioned for a luxury community to be developed.
Azizi Developments’ Sales Gallery can be visited on the 13th floor of the Conrad Hotel on Sheikh