In line with the adoption of Resolution No. 81 approved by H.H. Sheikh Hamdan bin Mohammed bin
Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, approving
the organisational structure of Dubai Land Department (DLD), and in line with the strategies drawn
by the UAE’s wise leadership for the upcoming development era in various fields, Dubai Land
Department (DLD) launched its new strategic plan and vision, shaping the features and landmarks of
its directions until 2026.
Rolling out across three phases, and involving DLD’s employees, partners and customers in
designing the department’s strategic plan for the next phase; DLD’s ambitious vision and its new
corporate mission and values are as follows:
Vision: The World leader in Real Estate Investments,
Mission: Enabling the real estate community by providing seamless real estate services, effective
legislation and integrated data through partnerships, leading digital infrastructure and an empowered
Values: Proficient Team, People-centric, Justice, Passion, Boldness
Supporting sectors’ goals and strategic directions
DLD’s announcement of the updated strategy took place during a time when the UAE is cementing
its mark on global comprehensive and sustainable development through distinguished achievements
at all levels, foremost of which are the economic and development fields, which turned the nation
into a global destination and a bright model for a more creative, advanced, innovative and
This was all in due thanks to the directives of the wise leadership, headed by His Highness Sheikh
Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, who seeks
to make the UAE the best and most active economy in the world.
The strategy, in its final form, is the result of continuous efforts by various team members at DLD to
ensure the best results that are compatible with current and future global developments and
The new strategy also constitutes a qualitative addition that would enhance the contributions of the
real estate sector to Dubai’s GDP, in addition to supporting the objectives of the other sectors and
Opportunities and challenges within five main pillars
The efforts made while preparing the new strategic plan revealed a number of pioneering and
proactive ideas, most prominent of which were five main pillars.
The first is a pioneering real estate model, by enhancing the sector’s readiness and sustainability,
and ensuring effective governance of the real estate sector.
The second pillar is being a real estate innovation incubator by fostering a globally attractive real
estate sector and harnessing technology to enable real estate solutions development.
The third pillar is a data-driven sector, by maximising the added value of sector data and raising
awareness, trust and transparency in the real estate sector.
The fourth pillar is Agile DLD, to cultivate a flourishing digital ecosystem, enhance DLD’s operations
and improve corporate governance efficiency, and foster partnership with public and private sectors.
The fifth and final pillar is Exceptional Journeys 2.0, through which the focus is on shifting to
employee-first culture, refreshing DLD identity and enhance its position, and move to a proactive and
Initiatives and Performance Indicators
The strategic initiatives have also been identified, classified according to the ease of application and
priority matrix, so that the team members will work to ensure their implementation in the best
possible way, in cooperation with various partners and customers, which constitutes an incentive
and support for the transformation and transition of DLD from the current situation to the future
situation, as these initiatives are distributed over the five pillars mentioned, to contribute to providing
everything that would play a pivotal role in developing the ambitious strategic plan, providing
sustainable and forward-looking solutions, and addressing the opportunities and challenges that
these pillars include, in addition to setting strategic performance indicators, that DLD seeks to
support the sectors’ goals and strategic directions.
Implementation and development stages
As for the implementation plan for the approved initiatives, it includes three main stages.
The first is the launch of quick-gain initiatives to ensure that DLD adapts to the proposed changes.
The second stage is empowerment by working to empower the real estate sector and DLD alike and
providing the necessary support to implement the transformation smoothly.
The third stage is achieving sustainable impact by expanding the scope of influence to reach a
global real estate system.
The development of DLD’s updated strategy was presented to ensure the best results and outputs,
according to four fundamental principles, the first principle being sustainable impact by directing
DLD’s efforts towards achieving evolution and sustainable development in the real estate sector.
The second principle is local adaptation by adopting global practices and adapting them to the
unique features and needs of the real estate market in Dubai.
The third principle is global leadership by developing a plan to position Dubai as a role model in the
real estate sector.
The fourth principle is cooperation and harmonisation by adopting a participatory approach that
includes all stakeholders and those concerned with DLD’s plan.
DLD extends its gratitude to its various partners, from government and private entities that influence
the real estate sector, given the important and vital role they played in designing the strategy, and
looks forward to continuing this cooperation over the coming period.