Kasumigaseki Properties Development opens in-house designed Dubai sales centre ahead of first UAE launch

Dubai, 9 November 2026: Kasumigaseki Properties Development, the real estate development arm of Kasumigaseki Capital Co., Ltd., will open its new Sales Centre in Dubai on 14 November, ahead of the launch of its first project in the United Arab Emirates.

Set on the 36th floor of The Bay Gate tower in Business Bay, the Sales Centre was designed entirely in-house by the company’s own design team. It has been shaped as more than a sales environment: it is an introduction to how Kasumigaseki Properties Development approaches architecture, materiality and hospitality.

A home’s welcome with a museum’s calm

The brief was a space that feels immediately inviting while keeping the calm, curated atmosphere of a museum. Simple lines, warm tones and carefully composed details bring together the harmony associated with Japanese craft and the comfort of a residential setting, for a result that feels both refined and familiar.

Its materials, finishes and overall aesthetic take their cue from seven x seven, Kasumigaseki Capital’s hotel brand in Japan. That connection brings understated elegance and attentive hospitality to the centre, translating the wider Kasumigaseki visual language for visitors in Dubai.

Walk through it, touch it, judge it

Visitors can walk through completed show apartments, study detailed scale models of the project and explore it through VR and interactive tours. Material samples allow buyers to inspect textures and craftsmanship at close range, giving a clearer understanding of the homes being built.

The company says the Sales Centre responds to a shift in how property is assessed in the UAE, with buyers looking beyond renderings and brochures to weigh build quality, functionality and long-term performance more closely. Guided by ‘The Art of Knowing’, Kasumigaseki Properties Development’s principle that decisions should be evidenced, the space puts those decisions on display so buyers can examine the thinking and execution behind the development for themselves.

“It should never rest on a rendering alone.” Mohammad Khalifa Majid Alabbar Alfalasi, Local Chairman, Kasumigaseki Capital MENA

Three Japanese values, made physical

The experience gives physical form to the company’s three core values:

• Hinshitsu (quality): seen and felt in the surfaces, joinery and spatial details of the show apartments.
• Anshin (peace of mind): the feeling of being in safe hands, from the first conversation to long after the sale. Throughout each visit, the sales team guides buyers through the project, its specifications and every step of the purchase.
• Kakushin (innovation): expressed through the VR and interactive tools that help visitors picture their future homes more intuitively.

Backed by a Tokyo-listed group

That reassurance is reinforced by the group behind the company. Kasumigaseki Capital is listed on the Prime Market of the Tokyo Stock Exchange and is subject to external audit. As of 31 August 2026, the group reported 135 projects with a combined project pipeline and assets under management of approximately US$7.69 billion, which the company says provides an institutional foundation for Kasumigaseki Properties Development’s growth in the UAE.

“Something tangible to judge us by”

Mohammad Khalifa Majid Alabbar Alfalasi, Local Chairman of Kasumigaseki Capital MENA, said: “Buying a property is one of the most important decisions one can make, and it should never rest on a rendering alone. Our design team set out to create a space that feels as welcoming as a home and as considered as a museum, where buyers can walk through our show apartments, touch the materials and form their own view of what we build. That is how we intend to earn trust in this market: by giving people something tangible to judge us by.”

Opening hours

From 14 November, the Kasumigaseki Properties Development Sales Centre will be open Monday to Saturday, 9am to 7pm. For more information, visit kpd.ae.