• Gary Neville’s Relentless Developments & Salboy bringing W Residences to Manchester
  • Sales now launched in the UAE, exclusively through API Global, with first occupancy expected in 2027
  • API Global will capitalise on the demand for the Northwest, having witnessed a major spike in interest in the area (23 per cent), in the last six months alone
  • Spike from this market is underpinned by a more flexible border entry offering from the UK Government for GCC nationals
  • Luxury apartments will be the first branded residences in the city, one of world’s fastest growing real estate sectors
  • W Residences come with all the amenities and services of a W Hotel

Dubai, UAE: Gary Neville’s £400m St Michael’s development in the very heart of Manchester will be home to W Residences in a major deal with Marriott International. 

The former Manchester United and England footballer is working in partnership with property developer, Salboy, and his Relentless Developments team to launch the city’s very first branded residences alongside a 5-star W Hotel.

After retiring from professional football, Gary Neville established himself as a property magnate and businessman as well as acquiring a rapidly growing media profile as a popular commentator for international broadcasters Sky Sports, BBC, ITV and more recently, Netflix. 

The arrival of W Residences to his flagship St Michael’s scheme will see hotel-inspired living offered at all St Michael’s 217 apartments, offering buyers the opportunity to purchase a permanent residence within Manchester’s most exclusive postcode. 

Exclusively sold in the UAE by API Global, a UK-focused property investment company helping clients build high-performing, passive income property portfolios, W Residences Manchester are one of only 20 worldwide, making them ultra-exclusive, with only one other residence in the UK; located in London. Starting from 345,000 GBP to 6 million GBP (AED 1.55m to AED 27m) the luxury apartments offer owners all the amenities and services of a W Hotel, including 24-hour concierge (W’s whenever/wherever service), round-the-clock in-residence dining, laundry and dry cleaning. 

Located within the development’s iconic 41-storey tower, the residences will feature alongside a 162-room W Hotel which is set to open Q1 2027. W Manchester will bring bold design, distinctive dining and always-on programming to the city as well as having a pool, it will include signature W spaces, such as the Living Room, W Lounge, W Wellness and FIT gym.

Located within Manchester’s architecturally inspiring, historic civic quarter, the St Michael’s transformative development offers a raft of international companies including Nikkei restaurant brand, Chotto Matte. The area connects the Spinningfields business district with Chinatown and the city’s designer retail stores. 

Gary Neville, Director at Relentless Developments, said: “W Hotel and W Residences are going to put the distinctive 41-storey tower that is No.2 St Michael’s on the global map. 

“There is no better home for W Hotel in the North of England than Manchester. This is a bold city which continues to defy expectations, and which embodies the same values of originality and passion that have made the W Hotel experience world-renowned. 

“Situated alongside this, W Residences Manchester will be immersive, design-forward homes that will set a new standard in hotel-inspired living and massively raise the bar for city-centre properties and something I believe will appeal to the UAE market; where branded residences are incredibly popular, and where luxury appeal continues to be a key driver for investors and homeowners alike.

“I’d like to thank Marriott International and our developer partner, Salboy, for seeing the potential in this scheme and remaining committed to our vision.” 

Michael Leighton, CEO at API Global said: “As the exclusive UAE sales partner for this incredible project, we know there will be a huge amount of interest from investors in this market either looking for a UK base, to start an investment portfolio, or, indeed, to add to their existing portfolios.

As UK property investment specialists, in the last six months alone we have witnessed a 23 per cent increase from the UAE market in the Northwest of the UK. The recently announced changes for GCC nationals to enter the UK, as part of the UK government’s plans to fully digitise the border by 2025, will only further fuel demand as the new ETA is valid for six months, and allows multiple entries for those visiting for business and for leisure.”

Simon Ismail, Co-founder & MD, Salboy Group, added: “The W brand became famous for vibrant, diverse, urban locations like Manchester. Salboy is really proud to be working alongside Relentless Developments to launch and deliver Manchester’s first branded residences and a truly 5-star international hotel. 

“W Residences Manchester will offer a residential living experience and level of service unlike anything in the city right now. From a dedicated concierge handling anything you need at any time, to world-class interiors and top specification fixtures and fittings plus your own secure lift. Not to mention all the benefits of the W Hotel including the restaurants, the gym, pool, spa and relaxing in your own residential lounge or W living room. 

“Something will always be happening, whether it’s art pop ups or music experiences, right here in this super prime Manchester location.”  

Jaidev Menezes, Regional VP – Mixed-Use Development EMEA, Marriott International, commented: “We are delighted to work with Salboy and Relentless Group to launch our newest residential development under the W brand in Manchester.  

“There is a growing demand for luxury living in Manchester and this project in the St. Michael’s mixed-use development will deliver that with its vibrant design and impeccable service for its residences and hotel.”

Sales of W Residences Manchester are launching in the UAE at an exclusive event which will be attended by Gary Neville himself on 21 November 2023. To register interest to attend the event, visit 


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