Compiled by: Binesh Babu Panicker

New and old developers are on a roll launching back-to-back to projects. Property Time catches up with a few industry experts to find out what this means for the market in the long run.

Ismail Al Hammadi, Founder and CEO, Biznet Consultancy

The continuous launch of real estate projects in Dubai indicates significant activity and prosperity in the emirate’s real estate sector. This also reflects the confidence of local and international investors in Dubai as a safe and promising investment destination. The high number of projects launched is a sign of a high demand for real estate, both from residents and investors, which is driving developers to launch new projects to meet this demand. The number of projects launched reflects the emirate’s ambitious vision of creating a globally unique and sustainable real estate sector and enhancing its contribution to stimulating the investment environment and supporting the economy in general by creating new job opportunities and attracting foreign capital. The continuous launch of real estate projects in Dubai is a strong indicator of the health and vitality of the real estate market in the emirate, and points to a promising future for the sector in the coming years.

Lewis Allsopp, Chairman, Allsopp & Allsopp Group

Dubai’s property market is experiencing a surge in off-plan development activity, with the sector now representing 60% of all sales. This growth is fueled by several factors, including population growth and significant government investment in infrastructure. Major projects like the expansion of Al Maktoum International Airport are creating new opportunities for job creation, development, and international trade, further boosting demand for real estate. Developers are responding to this demand with a focus on sustainability and luxury. Notable projects include Emaar’s Dubai Creek Harbour expansion, Sobha’s Sobha Hartland II, and family-friendly communities like Tilal Al Ghaf and Damac Lagoons, which have witnessed rapid sell-out rates. This positive trend is reflected in the latest data from the Dubai Land Department, which shows a 35% year-on-year increase in off-plan sales. With 27 new developers entering the market in recent years, off-plan sales have reached AED199 billion year-to-date.

This continued expansion of the off-plan market provides buyers with a wider range of options and reinforces Dubai’s position as a leading destination for property investment.

Imran A. Sheikh, Founder and CEO, BlackOak Global

Continuous launches of projects from various developers signify robust confidence in Dubai’s real estate market and confirm the positive population growth story. As existing developers launch projects and more established international developers enter the market, it not only demonstrates market confidence but also highlights the economy’s maturity, with substantial capital investments. Developers are now differentiating their projects with unique features, flexible payment plans, and sustainability initiatives, further raising the overall quality and standard of Dubai’s real estate sector. Continuous project launches help meet this demand, keeping Dubai a preferred destination for international buyers. In the first half of 2024, luxury sales transactions over AED10 million saw a remarkable 47% increase compared to the same period last year. However, there is a potential downside to rapid launches—an oversupply of properties could create short-term pressures on prices and rental yields. While Dubai has faced such challenges in the past, recent trends indicate a more measured approach by developers to align supply with demand.

Sean McCauley, Chief Executive Officer, Devmark

The continuous launches of projects in Dubai’s real estate market reflect its vibrancy, resilience, and enduring appeal to global investors. With 594 new projects launched in the first nine months of 2024—an average of 15 launches per week—the sector showcases remarkable growth and confidence. However, this dynamic activity intensifies competition, requiring developers to differentiate their offerings to capture attention and sustain sales momentum. Increased supply, including the upcoming delivery of 41,000 units in 2025, adds pressure as these units are expected to re-enter the market with competitive pricing directly challenging off-plan projects. To navigate this environment, developers must focus on unique value propositions through thoughtful design, branded residences, and tailored lifestyle offerings. Broker engagement remains crucial, with rising commission rates and expanded broker networks needed to drive absorption rates. Flexible post-handover payment plans also play a pivotal role, appealing to international buyers and those seeking financial flexibility. High-quality marketing assets and data-driven insights are essential to stand out in a crowded market. While oversupply poses challenges, these dynamics underscore Dubai’s adaptability and its position as a global property hub. Success hinges on innovation, differentiation, and leveraging key commercial levers to maintain a competitive edge.

Elvira Sharshenalieva, Founder, Eva Real Estate

Dubai is doing something truly tremendous with its real estate market—absolutely incredible. The continuous launch of projects from developers shows one thing: confidence. Big confidence. Everyone wants a piece of Dubai, and why not? It’s a place where things get done. Fast. Efficient. World-class. These constant project launches mean that developers are competing, and competition is always good. It drives quality, innovation, and keeps everyone on their toes. Buyers are getting fantastic options—luxury, affordability, sustainability—you name it, Dubai has it. And the payment plans? Unbeatable. Developers in Dubai are smart. They know how to attract global attention. This also means jobs, growth, and massive investments coming into the region. The economy benefits, people benefit, and Dubai keeps winning. It’s a win-win-win. The city is building for the future—high-tech buildings, sustainable developments, everything that makes a city a leader in the world. Now, of course, there’s the risk of oversupply, but let’s be honest—Dubai knows how to handle growth. They’re not just throwing up buildings. They’re building a legacy. Developers are making sure their projects aren’t just about quantity—they’re about quality.

Masood Naseeb, Co-Founder, Elysian Developments

If it feels like a new project is announced in Dubai every day, you’re not wrong! The wave of continuous launches reflects a buzzing, forward-thinking real estate market—one that’s thriving on ambition and well-planned growth. First, it’s a sign of confidence. Developers wouldn’t be rolling out these projects if they didn’t believe in Dubai’s potential to attract global talent, investors, and residents. These launches aren’t random; they are part of a bigger vision, aligned with initiatives like the Dubai 2040 Urban Master Plan, which is designed to support a projected population of 5.8 million by 2040. This strategic growth focuses on creating livable communities, expanding green spaces, and maintaining a balance between residential, commercial, and leisure areas. Every new project is a step toward preparing Dubai not just for today, but for decades to come.

For buyers and investors, this translates into unmatched opportunities. Whether your focus is luxury villas or affordable housing, the sheer diversity of new developments ensures something for every taste and budget. What makes these launches stand out is the shift toward integrated, mixed-use developments. Buyers now seek communities that offer it all—homes, amenities, green spaces, and cutting-edge sustainability.

Fadi Nwilati, CEO of Kaizen Asset Management Services

Continuous launches by UAE developers mean :

Residents and buyers will have more variety to choose from, specially that a lot of the stock in in various locations, amenities, sizes, and quality.

Eventually, the upcoming supply will meet demand. There may be an oversupply for a few years, as they country continues to grow in population to achieve Dubai 2040 vision.

⁠Existing landlords of older stock need to upgrade their properties to continue to compete with new stock.

Kiran Uttamchandani, Director, Rocky Real Estate

Continuous launches of projects from developers in Dubai show the strength in the market. Developers are launching projects on a weekly basis and at each launch they’re selling out. We are now at the peak of the market, higher than it has ever been, but there are yet to be any signs of a slowdown. The developers launching project after project show that there is still a clear demand for investment in Dubai. For example, Binghatti launched Sky Rise in Business Bay, Phase 1 sold out within hours. Damac also launched Damac Islands and the first phase was sold out instantly. MAF launched Ghaf Woods and at each launch the units were sold out pre-launch. With Dubai’s 2040 vision, the Dubai government is looking to increase the population to 5.8 million. We are currently at around 3.8 million, which means another 2 million people within the next five years. We are undersupplied. Developers are launching projects now for handover within 3-4 years and we are seeing more townhouse/villa communities coming to the market as more end-users are looking for property to live in with their families. It is just a matter of supply and demand.

Andrei Charapenak, CEO, Major Developers

The ongoing launched of diverse projects by developers showcase Dubai’s dynamic real estate market, demonstrating strong investor confidence, global appeal, and continues demand for modern living, supporting Dubai’s position as a global investment hub and lifestyle destination.

Sailesh Israni, Director of Sun and Sand Developers

The new launches are expected as it is a normal market response. All real estate markets go through supply cycles. To give a bit of perspective of the past 3-4 years – the market was well supplied before Covid-19 with Expo 2020 coming there was an anticipation of new people being attracted to Dubai. Then of course there was Covid and through 2020-2021 there were no new launches. The supply side got halted and only existing commitments were fulfilled, which was natural. Until 2022, there were properties available at below development costs. The way the UAE government performed during the pandemic and their new policies of ease in visas attracting talent pool around the world , safety , ease of doing business resulted in Dubai being a destination where everyone wants to be at. This led to all units being consumed fast and the market has then become undersupplied . This demand is going to stay, and you will see even more launches in the affordable segment which has not yet picked up. The demand in luxury and high-end  segments will be evident in the affordable segment too.

Farooq Syed, CEO, Springfield Properties

The continuous launches of real estate projects in Dubai reflect the city’s strategic foresight in maintaining market momentum while aligning with its long-term economic objectives. These projects are a cornerstone of Dubai’s Economic Agenda D33, which aims to double GDP by 2033 and secure AED650 billion in foreign direct investment, positioning the emirate as a global economic leader. With a population projected to reach 7.8 million by 2040, developers are carefully balancing supply and demand to address evolving demographic needs. This balance ensures market stability while appealing to a broad spectrum of buyers, from luxury investors seeking premium properties to middle-income families looking for accessible housing. The diversity of these offerings bolsters Dubai’s appeal among regional and global investors, reinforcing its role as a magnet for long-term capital. At the heart of this growth is a commitment to sustainability and innovation. Developers are integrating green building practices and smart technologies, as reflected in the strong off-plan market performance in Q3 2024, which accounted for 60% of total transaction value. In conclusion, these launches are the blueprint for Dubai’s future. By integrating innovation, sustainability, and strategic planning, Dubai is setting a global benchmark for urban excellence, economic growth, and environmental responsibility.